Prince Harry and Meghan have ‘three currencies’ for monetising their ‘brand’ and ‘value’
Sky News Commentator Kosha Gada says Prince Harry and Meghan Markle have “three currencies” for how their monetising “their brand” and “value”.
“The first is access to the Royals and really the soap ‘operatisation’ of the Royal family,” Ms Gada told Sky News Digital Editor Jack Houghton.
“Currency two is their this bi-racial, mixed-racial couple and they want to use and that leverage that to plug into different narratives that are happening in society right now to their advantage.
“And then the third currency is this whole mental health thing – and how mental health is a real problem and they’re victims of it as absurd as that may seem.
Ms Gada says, “they have a clear strategic plan here”.